LEAP C.O. · Founding chapter forming now

Business

Learn business by doing business.

Pitch competitions, real clients, and founders who tell you how it actually went — the LEAP Business chapter is where you stop reading about business and start running one.

The four pillars

What members actually get.

Every LEAP chapter runs on the same four pillars — here's what they look like in Business.

Local business internships

Marketing, sales, and operations roles at businesses in your community.

Startup placements

Join an early-stage team and see every side of a company at once.

Founder shadowing

Spend real days alongside entrepreneurs and small-business owners.

Finance exposure

Intro placements and projects in accounting, banking, and financial planning.

Entrepreneur mentors

Founders and owners mentor you through your own venture ideas.

Marketing & finance pros

Specialists coach members in the functional skills companies hire for.

Venture clinics

Bring your business idea — mentors stress-test it like investors would.

Resume & LinkedIn labs

Build a profile that gets replies before you're 18.

Pitch competitions

Compete with real prizes and real judges — DECA-style, but cross-field.

Meet-the-founder nights

Casual AMAs with entrepreneurs who built something from nothing.

Case competitions

Solve live business cases in teams under time pressure.

Market days

Members launch mini-ventures and sell to the actual public.

Nonprofit marketing help

Run social media and campaigns for local nonprofits for free — verified hours.

Financial literacy workshops

Teach budgeting and money basics to teens and families in the community.

Small-business consulting

Free student consulting sprints for local shops that can't afford agencies.

Fundraising for causes

Plan and run fundraisers where 100% goes to community needs.

Chapter life

A year in the Business chapter.

The events and projects we're building the founding year around. (These illustration slots become real photos as soon as we host them — of you, maybe.)

Leadership

Founding officer roles — open now.

Chapters are student-run. Founding officers build this from day one, which is exactly the kind of leadership colleges and employers notice.

Role 01

Chapter President

Owns the vision, runs meetings, and represents the chapter to the school and to LEAP national.

Role 02

Onboarding Lead

Interviews and welcomes new members, and keeps the roster and member records clean.

Role 03

Events Coordinator

Plans networking events, tours, and competitions from idea to day-of logistics.

Role 04

Sponsorship Coordinator

Builds relationships with local firms and sponsors that fund events and open internship doors.

Role 05

Service Coordinator

Organizes volunteering projects and syncs member hours with LEAP Tutoring.

Role 06

Mentorship Coordinator

Recruits professional mentors and matches them with members through the year.

Joining

Three steps in.

Tell us you're in

Fill out the interest form below — takes under a minute.

Quick interview

A short, friendly conversation with the onboarding lead about what you want out of the chapter.

Start leaping

Get your member kit, pick your first event, and log your first volunteer hours.

FAQ

Questions we hear a lot.

Do I need experience to join?

No. The chapter exists to build your experience, not to gatekeep it. If you're curious about Business, you're qualified.

How much does it cost?

Nothing. Every LEAP program is 100% free for students — that's the entire point of the organization.

How big is the time commitment?

Plan on one chapter meeting per week or two, plus the events and volunteering you opt into. Founding officers put in more — and get more out of it.

Can freshmen and sophomores join?

Yes — founding members from every grade. Starting early means more years of internships, mentorship, and leadership on your record.

What if my school doesn't have this chapter yet?

Then you might be its founder. Head to LEAP Home and request the chapter starter kit.

Case Files

Business Case of the Week.

A new real-world business dilemma every week. Read the prompt, form your argument, and submit your recommendation.

Submit Your Recommendation

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Case Study Library

Study the cases that shaped modern business.

Organized by DECA/FBLA event category. Use these to sharpen your analysis and build your reference bank.

MarketingHard

Nike's Colin Kaepernick Risk

Nike signed the controversial athlete as brand ambassador. "Dream Crazy" sparked boycotts — and record sales. What does brand activism really cost?

Study this case →
MarketingMedium

Coca-Cola's New Coke Disaster

In 1985, Coke changed its 99-year-old formula after research showed customers preferred the new taste. Customers revolted. A masterclass in what surveys miss.

Study this case →
MarketingMedium

Spotify's Freemium Model

Spotify gives away music free with ads and converts listeners into paying subscribers. How does freemium optimize lifetime value — and when does it break?

Study this case →
FinanceHard

GameStop Short Squeeze

In 2021, retail investors on Reddit drove GameStop's stock skyward, crushing hedge funds short-selling the stock. A raw case in market mechanics and power.

Study this case →
FinanceMedium

Apple's Cash Hoard Strategy

Apple held $250B+ in cash for years. Investors demanded buybacks or dividends. What should a company do with excess capital — and why did Apple wait?

Study this case →
FinanceHard

WeWork's Failed IPO

WeWork hit a $47B valuation then nearly collapsed before going public. A story about the gap between storytelling and fundamentals — and what investors missed.

Study this case →
EntrepreneurshipHard

Airbnb's Regulatory Fight

Airbnb disrupted hospitality globally — then fought city-by-city regulations for a decade. How do platform companies manage compliance without killing growth?

Study this case →
EntrepreneurshipBeginner

Dollar Shave Club's $1B Exit

A video-first DTC razor brand launched with a $4,500 video, built $150M in annual revenue, and sold to Unilever for $1B. What made the model click?

Study this case →
EntrepreneurshipMedium

Patagonia's 'Don't Buy This Jacket'

Patagonia ran a full-page NYT ad telling customers NOT to buy their products. Sales went up. Counterintuitive — and instructive — anti-marketing.

Study this case →
ManagementBeginner

Zappos: Culture Fit Over Skill

Zappos hired for culture above all else and offered new hires $2,000 to quit if they didn't feel it. How does values-based hiring shape performance?

Study this case →
ManagementMedium

Netflix's No Rules Rules

No vacation policy. No expense approvals. Total salary transparency. Netflix eliminated most management controls. Does freedom create responsibility — or chaos?

Study this case →
ManagementHard

Enron's Collapse

Named "America's Most Innovative Company" six years running — then collapsed in the largest accounting fraud in U.S. history. What governance systems failed?

Study this case →
OperationsMedium

Toyota's Just-In-Time Model

Toyota pioneered lean manufacturing by receiving parts only when needed. How does JIT create competitive advantage — and what is its hidden vulnerability?

Study this case →
OperationsHard

Amazon's Last-Mile Problem

Delivering packages to millions of front doors is the hardest part of e-commerce. How does Amazon use technology, gig workers, and its own fleet to solve it?

Study this case →
OperationsBeginner

McDonald's Franchise Model

McDonald's owns the land under most of its restaurants. Franchisees run the operations. The model scaled to 40,000+ locations. How does it work financially?

Study this case →
EthicsHard

Volkswagen Emissions Scandal

VW installed software to cheat emissions tests worldwide. The company paid $25B+ in fines. A study in the compounding cost of corporate deception.

Study this case →
EthicsHard

Facebook's Cambridge Analytica

87 million users' data was harvested without consent and used in political targeting. This case reshaped global thinking on data as product and privacy as right.

Study this case →
EthicsBeginner

J&J Tylenol: Crisis Done Right

In 1982, J&J recalled 31 million Tylenol bottles after poisoning deaths. Their fast, transparent response became the gold standard for crisis management.

Study this case →
Markets

Stock Market Simulation.

Start with $10,000 in virtual cash. Track your picks and compete on the class leaderboard.

Today's Market

Prices are simulated and fluctuate daily. Enter how many shares you want to hold (virtual, no real money).

Portfolio saved!

Class Leaderboard

Enter your name and current portfolio value to appear on the board.

The Pitch

Mock Pitch Night — RSVP & Submit Your Concept.

Two-minute pitches. A live panel. Written feedback. Practice here before you go anywhere real.

LEAP Business Mock Pitch Night

  • Date: TBA — check back soon
  • Format: Virtual (Zoom link sent after RSVP)
  • You have 2 minutes to pitch a business idea of your choice
  • A panel of LEAP Business members will give written feedback
  • Open to all members — no experience required

RSVP

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You're in! See you at pitch night.

Submit Your Pitch Concept

Let members see who's pitching what. Add your concept to the preview board.

Concept submitted — check the board below!
Competition Desk

DECA & FBLA Prep Hub.

Event-by-event strategy, resources, and practice to walk into your next competition fully prepared.

Principles of Marketing

What the event tests: The 4 Ps, consumer behavior, market research, advertising, pricing strategies, and DECA-style role-play scenarios.

Top 3 prep strategies

  • Memorize the full DECA marketing cluster vocabulary (100+ terms)
  • Practice role-plays aloud — fluency and confidence are judged equally to content
  • Study 2–3 real brand case studies to cite in your role-play answers

Study resources

Sample role-play: "You're a marketing consultant for a local bakery wanting to expand. The owner wants to increase awareness on a $500 budget. What do you recommend?" (10 min to prepare, 10 min to present.)

Principles of Finance

What the event tests: Financial statements, banking, credit, investment basics, insurance, and financial planning fundamentals.

Top 3 prep strategies

  • Understand how to read an income statement, balance sheet, and cash flow statement
  • Know the difference between stocks, bonds, mutual funds, and ETFs cold
  • Practice calculating ROI, interest rates, and break-even analysis

Study resources

Entrepreneurship Series

What the event tests: Business plan development, market analysis, competitive advantage, startup unit economics, pitch skills, and entrepreneurial mindset.

Top 3 prep strategies

  • Build a real (or practice) business plan using the DECA format — know all 7 sections
  • Watch and deconstruct startup pitches (Y Combinator Demo Days on YouTube)
  • Practice your pitch until the time constraints feel natural, not stressful

Study resources

  • Steve Blank's The Lean Startup — core framework for new ventures
  • Shark Tank case analyses — what works and fails in pitches
  • DECA Entrepreneurship Blueprint

Business Management & Administration

What the event tests: Organizational structures, HR concepts, leadership styles, operations management, and strategic planning.

Top 3 prep strategies

  • Know the major management theories: Maslow, McGregor Theory X/Y, Herzberg
  • Understand functional vs. divisional vs. matrix org structures
  • Practice timed case responses using the STAR format (Situation, Task, Action, Result)

Study resources

Hospitality & Tourism Management

What the event tests: Hotel operations, food and beverage management, tourism economics, customer service, and event planning concepts.

Top 3 prep strategies

  • Learn RevPAR, ADR, and occupancy rate — the three core hotel performance metrics
  • Study customer service de-escalation scenarios and practice them aloud
  • Review the DECA blueprint and memorize the event category clusters

Study resources

Personal Financial Literacy

What the event tests: Budgeting, saving, taxes, credit scores, investing basics, insurance, and consumer rights.

Top 3 prep strategies

  • Know the 50/30/20 rule and apply it to sample income scenarios
  • Understand how compound interest works and be able to calculate it by hand
  • Study FICO score factors and how to improve them over time

Study resources

Business Plan

Business Plan Workshop.

Structured template for your business idea — submit for peer feedback with a rubric.

Business Plan Template

1. Executive Summary

1–2 paragraphs: What does your business do? What problem does it solve? What stage are you at? Who is the team?

2. Problem & Solution

Describe the specific pain point your customer has, then explain how your product or service uniquely addresses it.

3. Market Analysis (TAM / SAM / SOM)

Total Addressable Market (everyone who could buy), Serviceable Addressable Market (those you can realistically reach), and Serviceable Obtainable Market (your realistic first-year target).

4. Competitive Landscape

Who else is solving this problem? List 3–5 competitors and explain your differentiation. Use a 2×2 matrix if helpful.

5. Business Model

How do you make money? Detail your pricing, revenue streams, and unit economics (cost to acquire a customer vs. lifetime value).

6. Marketing Strategy

How will you reach your first 100 customers? Channels, messaging, and go-to-market plan.

7. Financial Projections

Month-by-month revenue and expense projections for Year 1. Assumptions must be stated explicitly.

8. Team

Who is building this and why are you the right people? Include relevant experience, skills, and roles.

Submit Your Plan

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Mentor Match

Business Mentor Match.

Tell us your interest — we match you with a professional for a 30-minute call.

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📣
Marketing
📈
Finance & Investing
🚀
Entrepreneurship & Startups
🏠
Real Estate
💼
Consulting
🤝
Non-Profit Management

Request a Mentor —

Request submitted! We'll email you within 48 hours.
Speaker Series

LEAP Business Speaker Series.

Monthly talks from entrepreneurs, investors, and executives — recorded and archived.

Past Recordings

Marcus Webb · June 2026

"From Idea to First $10K"

Watch Recording →
Sarah Lin · May 2026

"How to Read a Term Sheet"

Watch Recording →
Raj Patel · April 2026

"Marketing on $0: Growth Hacks That Work"

Watch Recording →
Elena Cruz · March 2026

"Nonprofit vs. For-Profit: Which Path Is Right?"

Watch Recording →
LinkedIn

LinkedIn Workshop + Profile Review.

Build a professional LinkedIn presence in high school — peer-reviewed.

1

Profile Photo

Use a clear, professional headshot. Plain background. Smart-casual attire.

2

Headline

Don't just say "Student." Try: "Aspiring Business Leader | DECA Member | LEAP Business Chapter"

3

About Section

3–4 sentences: who you are, what you're passionate about, what you're working toward.

4

Experience

Include clubs, volunteer roles, and part-time jobs. Use action verbs.

5

Skills & Endorsements

Add 5+ skills. Ask teammates to endorse you after projects.

6

Connections

Start with classmates, teachers, and any professionals you've met. 50+ unlocks full search.

Submit for Peer Review

Submitted! Your profile appears below for peer feedback.
Annual Summit

LEAP Business Summit 2027.

Virtual 1-day event: case competition, keynote speaker, networking, and awards.

April 4, 2027 · Virtual (Zoom + Discord) · Morning Keynote · Case Competition · Networking Breakouts · Awards Ceremony

9:00 AM

Keynote

Opening session with a featured business leader.

10:30 AM

Case Competition

Teams compete on a live business case with judges.

1:00 PM

Networking

Breakout rooms by interest area with industry guests.

3:00 PM

Awards Ceremony

Recognizing the top competitors and contributors.

Register for the Summit

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Founding members wanted

Be a founding member of the Business chapter.

The people who join first shape everything — the events, the culture, the opportunities. Put your name in.

Request to join →